Second Century Reconnecting Customer & Value Chain Through

As the auto industry moves into its second century, it suffers from low margins and a sclerotic value chain that cannot evolve with customers' desires. Inventories of many weeks pile up in dealer lots and distribution centres around the world, while executives applaud marginal improvements in factory efficiency. Value streams based on Henry Ford's mass production model from the early 1900s do not deliver the strategic flexibility needed in today's increasingly competitive and demanding market. With billions of potential product variations, customers still compromise by selecting from a limited number of products sitting at dealers or distribution centres. Those customers who dare insist on a specific variation not only wait weeks but also pay extra for the privilege of telling vehicle manufacturers what they actually want. In The Second Century, Matthias Holweg and Frits Pil provide a comprehensive look at the dysfunctional nature of current value-chain strategies, then systematically discuss the product and process changes needed to bring about responsiveness to customer needs through build-to-order. They move beyond the dealer, the factory and the design studio to understand the

"The Second Century provides a comprehensive look at the dysfunctionalnature of current value-chain strategies." Impact