Essentials of Health Care Marketing
- Dostępność: Produkt dostępny
- Wydawca: Jones & Bartlett Publisher
- Cena: 430,18 zł
Tytuł: Essentials of Health Care Marketing
Autor: Eric N. Berkowitz, Berkowitz
Stron: 409
ISBN: 9780763732684
Rok: 2003
In this text your students will receive a complete curriculum of marketing management tools and techniques. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, Essentials of Health Care Marketing covers market research, strategy, and the strategic marketing process. Each chapter is complete with objectives, study questions, and charts.